You've built a business;
but somehow it never became home.
You've read the books.
Taken the courses.
Hired the coaches.
Followed the strategies.
And maybe they even worked.
Maybe you even grew your business.
Maybe you're making good money.
Or maybe you're still struggling to create the financial freedom you were hoping for.
Either way... Something still feels off.
You feel restless. Maybe even anxious.
You miss the freedom you thought you would have, and your business feels like something you constantly have to force. Like it's asking more from you than it's giving back.
You keep wondering:
"Why does building something I love take so much out of me?" "Why does it feel like I'm constantly pouring energy into my business...
...while my business gives so little back?"
Not just in terms of money. But in energy.
In fulfilment. In feeling fully expressed.
What if there was another way?
Most business programmes teach you how to grow faster.
Trailmakers Lab helps you build a business you can actually keep loving. A business that feels like home.
I know for a fact that your business can never feel like home if it was built around only a fraction of who you are.
Not through hustle.
Not through pretending.
Not through chasing every new strategy.
Not through copying someone else's blueprint.
You grow sustainably by building a business around your own nature. One that's deeply rooted in your values, your strengths and your life's work.
A business that:
• Gives you energy instead of constantly draining it.
• Generates the revenue that reflect the impact you make.• Grows through trust, meaningful relationships and exceptional work.
• Reflects your values instead of asking you to compromise them.
• Supports the life you actually want to live.
A business that's unmistakably yours.
WHY I'VE STARTED THE TRAILMAKERS LAB
Somewhere along the way, we started believing that building a successful business is mostly about strategy.
If you just find the right niche.
The right offer.
The right funnel.
The right content strategy.
The right sales script.
Everything else will fall into place.
But after years of working with trailmaker entrepreneurs, I've come to believe that's only part of the story.
Because building a business isn't just a strategic challenge.
It's a deeply human one.
You don't just build a business.
A business asks something of you.
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It asks you to make difficult decisions.
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To trust yourself before the evidence is there.
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To keep creating when nobody is watching.
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To stay connected to your vision when doubt creeps in.
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To keep showing up after rejection.
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To hold uncertainty without giving up.
And that's exactly where so many brilliant people get stuck. Not because they aren't talented.
But because they're trying to carry the entire weight of building something meaningful on their own.
That's why the Trailmakers Lab exists.
Not to teach you another marketing trick.
But to help you build the foundations that allow a business to become sustainable.
Both financially and emotionally.
The Trailmakers Methhod
Most business programmes teach you isolated skills.
Branding. Marketing. Sales. Mindset. Productivity.
Each of them matters. But none of them exist in isolation.
Everything is connected.
That's why we don't optimise random pieces of your business. We design the entire ecosystem.
While giving you the structure and systems that are needed to build sustainably:
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A community that carries you.
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Creativity that keeps your ideas alive.
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Rhythm that protects your energy.
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Strategic guidance when you're stuck.
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And accountability that keeps you moving.
Trailmaker Philosophy
Fuck the status quo.
People like us weren't born to maintain broken systems.
We were born to question them, challenge them and build something better.
So why would we build our businesses using the very same rules we're trying to change?
We won't create a different future by following the same tired playbook we've been handed
for years.
Inside this Lab...
You won't get another copy-and-paste strategy.
You won't learn how to become a polished version of someone else.
You won't be taught manipulative sales tactics or marketing that makes you feel like you're
wearing a mask.
Instead...
We'll help you build a business that grows because it fits who you are.
And help you become the person that is needed to grow your business.
Imagine
Knowing exactly what your business stands for.
Feeling confident every time someone asks what you do.
Having offers that genuinely excite you.
Marketing that feels like creating art, instead of performing.
Sales conversations that feel natural.
A clear plan for growing your business that energizes and sustains you.
Enough income to create real freedom.
A community of entrepreneurs who actually understand you.
And waking up excited to continue building what you've created.
Not because someone told you to hustle.
But because the business you've built finally feels like yours.
Are you a trailmaker?
Trailmakers have always felt a little different.
Not better. Not worse.
Just... different.
They've never been very good at blindly following rules that don't make sense.
They question assumptions.
They're curious. Creative. Thoughtful.
They care deeply about the work they put into the world.
Many have spent years trying to fit themselves into business models, marketing strategies and definitions of success that were never designed for them.
Until one day they realise:
Maybe I don't need to fit into someone else's model.
Maybe I need to build my own.
Trailmakers aren't trying to become the loudest voice online.
They're trying to create work that's impossible to ignore because it's deeply original.
They don't just want more clients.
They want meaningful work.
More freedom. More creativity.
More time to actually live.
They're building businesses that are an extension of who they are—not a performance of who they think they should be.
If you've always felt like you've been walking a different path...
Maybe that's because you were never meant to follow one.
You were meant to build it.
Welcome home, Trailmaker.
What we will build together
This isn't just about growing your business.
It's about intentionally designing a business that's authentic, sustainable and built to last. Topics we will cover:
Identity & Positioning
• Finding your unique place in the market.
• Clarifying your thought leadership and life's work.
• Building an authentic brand that can contain all of you (and all that you know)
Offers & Business Design
• Designing offers people genuinely want to buy.
• Building a sustainable business model that supports you.
• Creating systems that support your life instead of controlling it.
Marketing & Sales
• Marketing that feels like sharing your own artwork.
• Selling with honesty instead of manipulation.
• Becoming known for your ideas.
Leadership
• Making confident strategic decisions.
• Designing a customer journey that creates lasting relationships.
• Growing into the thoughtleader your business needs you to be.
This journey goes far beyond branding or positioning.
Jessica helps you understand yourself on a level that changes everything.
Suddenly, it becomes clear why you've been stuck, what's been holding you back,
and what you're truly here to build.
Hannah Levi - Artist & Game Designer
Trailmakers shape the future instead of fitting in the past
Pernilla Johansson - Wave of PJ
Client of The Brandcompass Trajectory
How the lab works
The Lab is designed for entrepreneurs who believe there's a better way to build a business.
One rooted in meaningful relationships, courageous ideas and long-term thinking.
Through weekly Labs, accountability pods, masterclasses and strategic guidance, you'll build the clarity, confidence and systems to grow sustainably—and create a business that's big enough to hold your ideas, your ambition and the whole of who you are.
1. weekly lab sessions
Every week we'll meet for a live 90-minute session.
Some sessions are strategic, others are creative and practical.
Some are workshops, other become powerful conversations
because one question changes everything.
You'll leave every session knowing exactly what your next step is.
2. Monthly 1:1
Compass call
& homework guidance
Once a month, we'll meet for a private 45-minute Compass Call.
A space to zoom out, reconnect with your vision and work through whatever matters most.
Your business. Your life.
Your challenges. Your next move.
And most importantly: Your unique voice.
Together, we'll shape your thought leadership into the body of work you're here to create.
You'll also receive personalised feedback on your homework twice a month, so you keep moving forward with clarity, confidence and direction.
3. A community
that raises
the standard
Building a (new) business can feel lonely.
It doesn't have to.
Inside Trailmakers you'll find entrepreneurs who care about
creating meaningful work.
People who celebrate each other's success.
Who challenge each other.
Who collaborate.
Who think differently.
Who understand what it means to build something that actually matters. This isn't networking. It's belonging. It's co-regulating. And it's having a team of cheerleaders and accountability buddies beside you whenever you need
4. An ever-growing library
You'll get access to an expanding collection of resources including:
• Positioning frameworks
• AI prompts
• Business templates
• Marketing tools
• Branding worksheets
• Exercises
• Reflection tools
• Sales frameworks
• Decision-making models
• Life design worksheets and tools
Everything I develop or have developed becomes part of the Lab.
Build the business you've been meaning to build.
Not someone else's version of success.
Yours.
If you're ready to stop following someone else's blueprint...
...and start designing a business that is profitable, deeply meaningful and unmistakably yours...
You will very much feel at home here!
This is for you if...
You're building (or want to build) a business around your own ideas.
You know you're capable of much more than you're
currently expressing.You want clarity instead of constantly second-
guessing yourself.You're done copying what everyone else is doing.
You want to become known for your own work.
You want more freedom—not just more revenue.
You care about building something that lasts.
You're willing to take ownership.
You're ready to lead.
This is probably NOT for you if...
You're looking for shortcuts.
You want someone else to build your business.
You only care about making money.
You aren't willing to challenge your own assumptions.
You want guarantees before taking action.
Most programmes teach tactics. We design businesses and lives that fit together.
Because the best business isn't the biggest one...
It's the one that gives you the freedom, fulfilment and impact you started this journey for.
The one that finally feels like home.
The greatest waste of talent isn't failure. It's becoming successful in
a story that was never yours
to begin with.
Duration and structure
10 months Weekly 90 min group calls Masterclasses Monthly 1:1 45 minute call Biweekly homework check Ever growing library Your Personal Tribe
What you'll get
✨ 10 months of building the business you've been meaning to build. 🧭 Weekly 90-minute Lab Sessions 🎯 Monthly private Compass Call (45 min) including biweekly homework checks. 🎙️ Exclusive Masterclasses 📚 An ever-growing library of frameworks, templates & AI tools. 🤝 A carefully curated group of ambitious entrepreneurs. 💬 Ongoing support, feedback & accountability. 🚀 A clear roadmap to build a business that's profitable, sustainable and unmistakably yours. ❤️ The community of divergent minds you've been looking for.
Investment & Start
€250 per month 10-month commitment. Maximum 15 members. Because culture matters more than scale.
VIP UPGRADE
Need a little more support? Some seasons ask for a little more. You're refining your positioning. Launching something new. Making an important business decision. Or perhaps you simply want someone beside you to challenge your thinking, keep you accountable and help you move faster. When that happens, you can upgrade your Trailmakers Lab membership for any month. The VIP Upgrade gives you dedicated 1:1 support alongside everything that's already included in Trailmakers Lab. Your VIP Upgrade includes ✓ Two additional private Compass Calls (45 minutes each) ✓ Weekly implementation & homework feedback so you keep making meaningful progress ✓ Personal guidance on your positioning, offers, marketing, sales and strategic decisions ✓ Priority support whenever you feel stuck or need a second pair of eyes ✓ Direct access to my thinking, honest feedback and strategic perspective as you build This is for entrepreneurs who don't just want more accountability. They want a strategic partner who sees what they can't see, asks better questions and helps them build a business that's deeply aligned with who they are. Investment: +€250/month Available as a monthly upgrade alongside your Trailmakers Lab membership. Limited to just 5 members so I can give every VIP the depth of attention they deserve.
the details
About Jessica
I built the business I wish had existed when I started.
Over the years, I've seen too many brilliant people burn out, give up, or slowly disconnect from their life's work while trying to build their dream.
Not because they weren't talented enough.
But because they were building businesses that didn't fit the people building them.
That's why I help trailmakers build businesses on five foundations: community, strategy, creativity, rhythm and positioning.
Because you don't need more pressure.
You need people who believe in your ideas, a strategy that brings clarity, a rhythm that protects your energy, and the confidence to become known for work that is unmistakably yours.
I don't want to help you build the biggest business.
I want to help you build the one you'll still love ten years from now.
Because it nourishes you, because it makes impact and because you have clients that stay with you for a long time.
Testimonials
Korall Koornstra
Founder @ Koralls Kids Care B.V.
Holy shit, Jessica. In just one day you helped me get to the core of what I needed to do. I finally let go of everything that wasn't working, and before I knew it, I had launched my own company thanks to our sessions. But the biggest gift wasn't starting a business—it was finding a completely new path without compromising who I am.
Floris de Schrijver
Founder @ Flowboost B.V.
Jessica helped me put the soul of my business into words—something I never thought was possible. I'll admit, I was sceptical about branding programmes like this, but without her guidance it simply wouldn't have happened. I wholeheartedly recommend Jessica to anyone who wants to build an honest business with a clear mission and lasting impact.
Jordi Bron
Founder @ Red Panda Works B.V.
Jessica helped us tremendously while we were redefining our positioning and brand promise—something I personally found incredibly difficult. Her greatest strength wasn't just her expertise, but the questions she asked. She challenged every assumption and refused to let us settle for vague answers. Those conversations led to bold strategic decisions, and shortly after launching our new brand, we experienced explosive growth.
Kim & Kyara
Founders Sensual Healing School
Thanks to Jessica, we launched our own Sensual Healing School in just three months. What once felt impossible suddenly became achievable with her guidance. She didn't just bring strategy and expertise—she brought structure, enthusiasm and confidence. Every session gave us exactly the clarity and momentum we needed to move forward.
Client Love
